It’s not just about writing the book.
Let’s be honest. In order to get your name out into the world and the bookish community, and find even some small literary success, you have to build your brand. Part of building that brand is going out into said community to share your book(s), meeting other like-minded authors, and getting the word out about your work.
Book signing events and festivals or fairs are vital in order to create some buzz about what you have to offer the literary world. Personally, I have had more success and additional opportunities when I have done such events, rather than relying on social media or word of mouth alone. Yes, it can be a bit pricey. Yes, it’s a lot of time, hard work, and effort, but it’s worth it if it means that my work sees the light of day. Start small and build your way up to your desired effect. Add a few things here and there, see what works at the events you attend, and adjust accordingly. Also, friends and family may want to invest in your ventures by donating their time, money, or support to help you. The main point is this: work up to a display that you’re proud of and that best expresses you and your work.
A few items that are really important to have in your arsenal are bookmarks (that include your name and any social media or website information), and social media cards or business cards. I put social media cards up front and center in my display, so that those who do not wish to buy a book still have the opportunity to learn more about my books on their own time. I reserve business cards for networking with other authors and professionals that I meet. These items really do work. At the last book festival I attended, I nearly ran out of bookmarks and almost everyone who came to the table took a social media card. Since my summer events, I have seen an uptick of visits on my website. I also learned that signs and banners are key to attracting visitors to your display. They don’t have to be elaborate, and they don’t have to cost much, but they are a necessity. It’s an easy way to let people know who you are and what your particular genre is as they walk by.
It can be very useful to have a professional picture of yourself, especially since you need a good photograph for most event ads, etc. While I opted to get professional portraits done, you can easily do this at home. Just make sure that it has good lighting and truly represents you as an author. It doesn’t have to cost much, just be creative!
Remember that you are the face of your brand, your books, and everything related to them. Wherever your author journey takes you, you are the first thing that people see, and that can make a difference in whether you make a sale and walk away with new readers and fans.
Keshia C. Willi
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